Remember when you were in high school? A big part of learning was reading. Books, so many books. History, ideas, theories—all communicated through words and images on paper.
Maybe you were a straight-A student who devoured textbooks, wore out a pathway to the library and couldn’t wait for your next homework assignment.
Maybe you were less enthusiastic about book learning, spent more time navel gazing and expressed your creativity through the wild excuses you conjured to explain why your homework wasn’t done.
Regardless of where you landed on the spectrum of classroom participation, every now and again, an opportunity arose that engaged everyone.
Yes. You guessed it, the ever-popular field trip.
The rare moment when you, and your classmates, buoyed by the promise of somewhere new, piled onto a yellow school bus and bounced your way to a never-before-visited destination.
Forests, First Nations, marine biology, whatever the subject, it suddenly came alive. The abstract world of textbooks brought to life through the tactile experience of sensing, feeling, seeing, real things in real life.
It turns out, of all the communication tools PFLA has at our disposal—events, presentations, networking, Facebook, Twitter, newsletters, website, blog posts, briefings—the most valuable communication tool we have is the ever-popular, time-tested field trip.
Taking key audiences—elected officials, government staff, regulatory agencies, media folks, interested community members—into the woods and showing them, firsthand, how we manage our private forest land is the most effective form of communication we’ve come across yet.
“Show and Tell Forest Tours”, as we like to call them, are a staple of the PFLA communications program.
Most recently, forestry experts from Island Timberlands and TimberWest took the Private Forest Managed Land Council on a tour of their Shawnigan and Koksilah (respectively) operating areas. This latest tour focused on our larger, active owners. We’re already planning our next tour to highlight one of our smaller forest owners.
Visit the PFLA Facebook page for a bunch more field trip photos.
PFLA “Show and Tell Forest Tours” Want You!
We can’t emphasize enough what a valuable tool these field trips are in helping people understand our commitment to the stewardship of BC’s private forests.
If you’re a managed forest owner interested in hosting a tour, or if you’re a stakeholder interested in visiting a managed forest, let us know. We’d love to have you participate. Leave us a comment here, give us a call or send us an email.
Hope to hear from you soon!